work

Big Data Customer Insights

Big Picture Analytics

Working with a global Telco Operator, we enabled them to unlock a myriad of new insights and business transformation by harnessing the wealth of network data and leveraging the power of big data analytics solutions.

The process included:

  1. 1- Stakeholder management and thought leadership: Why, what and how
  2. 2- Market requiurements and infrastructure discovery
  3. 3- Analytics solutions RFQ and benchmark
  4. 4- Vendor management for solution delivery/integration
  5. 5- Operational team training and hyper-care support
  6. 6- Feature demand capture and roadmap management
  7. 7- Management dashboard curation

The delivered value included:

  • – Network traffic increase as a result of coverage and quality improvements
  • – Savings from network optimisation and more efficient planning/testing activity
  • – Reduced client churn through improved network quality as well as consent-based customer care sentiment analysis
  • – New business models through consent-based and anonymized aggregate footfall analytics
  • – New value-add business models for SIM-based internet-of-things solutions

The project’s success saw the implementation expand to 12 markets across 4 continents.